Touching Technology

In my last video blog I spoke about the human element of a business.

Today I’m going to speak about how the human element affects the technology that we’re using.

Most everyone of us uses Google and has heard of SEO.

As complex as the robotic algorithms Google already have in place are in ordering the search engines and ranking of websites; they have recognised that something was missing – the human element! The difference that just one person can make!

More focus is now being placed on the authority and integrity of the information supplied by individuals.

Google Author Rank is now in place with 2013 being predicted to be the year of Author Rank. With the rise of content marketing and the way it effects SEO. Google Author Rank needs to be acknowledged.

If you want to be recognised as a leader in your industry it makes good sense to:
• become an author and supplier of quality information
• establish your profile in Google Authorship
• build your profile in Google+
• make use of all the platforms, including social media & YouTube
• be building links between your sites, profiles and that of other market leaders
It all builds on your profile as an author in Google, giving place to Author Rank which is the aspect of the search algorithm.
The determination is based on the quality and relevance of the information supplied. The impact that the information has socially – the comments made in response to it whether positive or negative can play a role. The number of Shares, Likes +1’s, etc.

Google Rank also affects the markup for your Google Authorship.
Google Authorship is a way to link the content you have created with a Google+ profile.

Google CEO, Eric Schmidt has co-authored a book titled, “The New Digital Age: Reshaping the Future of People, Nations and Business”
in it he speaks about the importance of being a known and trusted author in the eyes of Google’s algorithms.

He writes, ” Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

I look forward to sharing again with you in my next update.

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