Mobile Websites & QR Codes

Mobile Websites

Mobile Websites are a wonderful way to keep customers who are on the go and using a smartphone of some sort to perform their search, from going off to a competitor’s site. If you’re like me you’re not going to hang around on a site that you can’t view with sufficient ease. It adds instant appeal if the information you’re searching for is readily available and easy to view.

There are reports stating that mobile devices will outnumber humans by the end of this year. and as many as 80% of customers will abandon a mobile site in response to a bad user experience. Now that more sales than ever originate from a mobile search, if you’re website is not user friendly then the lost visitors to your site could translate to real dollars lost. A mobile friendly version of your website in place will resolve this and make you look more professional.

Mobile Websites are not a smaller version of your website. They are websites that are mobile enabled and have their own landing page with easy navigation to more mobile enabled pages of your website and are a necessary website version for viewers on the go. The high volume of consumers using mobile devices demands a user friendly version of the website from businesses who don’t want to miss out on all this traffic.

Statistics show that:
  • In the next 2 years more people will connect to the Internet via mobile vs a PC.
  • One Half of all local searches are performed using a mobile device.
  • 70 percent of all mobile searches result in action within 1 hour (Source: Mobile Marketer)
  • People are using their phones no matter where they are to access information and predominantly they’re smartphones.
  • It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)
  • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)

Some of the information used here regarding Mobile Websites has been copied with permission from Web Marketing For Profit

QR Codes

QR Codes or Quick Response Codes are a two-dimensional bar-code that were designed for its contents to be decoded at high speed. They were formerly confined to industrial uses and have in recent years become common in consumer advertising and packaging due to the widespread use of smartphones; having “put a potential bar-code reader in everyone’s pocket’. Apps for scanning QR Codes can be found on nearly all smartphone devices. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the telephone’s browser. This technology has allowed businesses to use the QR Codes to provide quick access to the brand’s website or other information, which is then stored in the phone’s memory. The ability to decode the contents of the QR Code so quickly and effortlessly not only provides convenience to the consumer, it increases the conversion rate to a sale bringing benefits to the business owner as well.