The Internet is a place where people can feel bombarded with marketing and it can be quite tiresome. The world today is moving through a time where our brains are commonly over-stimulated; neurologists are discovering that this trains our brains to be distracted more easily. Marketing needs to have a strategy where it speaks personally to the audience that it’s seeking. It’s really important to get people’s attention, understand what it is that they require and have the solution.
There is a difference when wanting to market your business online by having a website that really speaks to your prospective customers with a marketing plan and strategies in place that are tried & tested; that will get the attention of your target audience; and having a website that just sits there much like a business card – a static site. The advantages of a static site are that they can be built quickly and quite cheaply. The disadvantages are that they are not user friendly and the content of the site can become stagnant.
One of the core values of SEO these days is providing good quality and relevant content to the pages of your website and adding to the site on a regular basis. If you’re looking to have your business get good page ranking within the Google search engines it is something that you need to be aware of.
Another consideration is the site’s design. Who will the users of your site be?
The site’s design will need to meet the needs of each persona. They all need to be able to navigate easily to where they want to be!
Another important task is to define conversions; you can even make a relevant conversion possible on every page with an opt-in box to:
- Sign up for the newsletter
- Contact our business development leader
- Buy our product
- Try our product
- Use our services
Your unique selling proposition! In order to assist with the marketing of your business I’d like to know what it is that makes your business different? What makes it tick and better than all the rest? What is that has your customers return? What sort of questions do the visitors to your business ask?
Knowing the answers to these questions will give you the ability to communicate more effectively with your target audience and can help you earn the complete focus of a whole new audience.
Good marketing doesn’t happen by chance. It’s a choice!
Don’t let your prospective clients be distracted so easily from wanting to do business with you. With a little effort on your part, your website can be developed or improved to give a good return on the investment that it is.
Statistics show 97% of websites don’t get anywhere near the response from prospects that you could be getting. If you’re serious about improving & increasing the online response to your marketing choices, you should click through to the contact us page of our website. Please telephone or leave your details and we’ll be in contact with you at the earliest convenience.